You wouldn’t host a dinner party without making sure you had enough food, beverages, table space, seating, and place settings for every guest. So you shouldn’t make plans for your website without taking into account how much storage, traffic, and bandwidth your website hosting service needs to handle.
Website Hosting — The Four S’s
At Hotfire Creative, when we evaluate WordPress hosting services, there are four main factors we take into account. We call them the Four S’s:
Speed: According to Search Engine Journal, websites should aim for a page load speed of three seconds or less. And Google has noted that they aim for under half a second. If Google considers page load speed that important, don’t you think you should too? Important hosting features to look for include advanced cache systems, content delivery networks, and the latest version of PHP.
Security: One of the most important things you can do to maintain security on your WordPress website is regularly update your WordPress plugins and other software. Beyond that, you want your hosting provider to include an SSL certificate (almost every host does this now), daily backups, server monitoring, firewall protection, and support staff that understand the hosting needs of a WordPress site.
Scalability: Remember that dinner party from the top of the page? Now imagine what happens when twenty unexpected guests show up. If you want to build an audience for your website, you need to be prepared to accommodate them. With a scalable WordPress hosting solution, you’ll be able to handle the increase in traffic that occurs after implementing a Hotfire Creative content marketing strategy.
Support: One of the best ways to retain a customer is to offer exceptional customer support. At Hotfire Creative, we strive to be both fast and attentive in responding to your support requests. And just as you value fast, attentive support from us; we value fast, attentive support from hosting providers. This makes things a lot easier when we have to work through server issues with them.
When it comes to WordPress hosting, we have a couple of managed WordPress hosting platforms that we use. Their services are set up specifically for WordPress and include all of the features we look for in a WordPress hosting solution.
- Managed WordPress Hosting
- Cloud-Based Servers
- Content Delivery Network (CDN)
- Security Socket Layer (SSL)
- Daily Backups
- Advanced Cache Systems
- 99.8% Uptime
- Ultra-Fast PHP
- Fast, Attentive Support