Brand Strategy & Visual Identity

Interacting with a good brand is like meeting someone and feeling like you’ve known them your whole life. That feeling is a product of the stories told, memories shared, and relationships built through every piece of branded content.

The result? Loyalty.

Hearth & Dram Logo Design

What Does Your Branding Say about You?

The way we see it, you have two identities: The way the world sees you (i.e. your brand), and the way you want to be seen. Our goal is to make those two identities indistinguishable.

Author Zig Ziglar shares, “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” Continuity breeds trust. Our job is to help you build brand continuity. Together, we’ll identify how you want to be seen by the world, conceptualizing your thoughts by developing a brand definition, brand personality, and brand voice. Then, we’ll bring your brand story to life with brand imagery and branded content.

Each point of contact is a conversation with your audience, and each conversation determines whether a potential customer buys your products and services, or chooses one of your competitors instead. With each piece of content shared and customer interaction, we zero in on the tiny details and ask ourselves “is this telling your brand story and helping to fulfill your brand promise?”

OUR EXPERTISE

  • Branding Guides
  • Market Research
  • Strategic Positioning
  • Brand Workshops
  • Visual Identity Guidelines
  • Logo Design
  • Brand Imagery
  • Branded Collateral
  • Brand Personality
  • Brand Messaging
  • Editorial Style Guides
  • Branded Content

Hotfire Creative Logo

Ready to ignite your brand and inspire customer loyalty? Our team will help you craft a brand story and brand voice that sparks the passions of your audience.