Located in Downtown Denver’s Union Station neighborhood, Hearth & Dram paid homage to Denver’s history as a railroad and mining town. The restaurant featured floor-to-ceiling views of the rails at Union Station, an open kitchen with a seven-foot wood-fired grill, a rustic menu offering “whole beast feasts,” and 360 varieties of whiskey — all wrapped in an atmosphere that perfectly combined rustic charm with modern sensibility.
Our team created an intricate logo set and darker color palette to help reinforce the restaurant’s in-store branding and decor. From there, we set about designing a killer website, including search engine optimization and branded copy that reinforced their brand messaging with plenty of western sass. We also designed the restaurant’s leather-bound menus and other branded collateral — all of which featured subtle visual references to Denver’s history as a railroad and mining town.
1818 E Wisconsin Ave.
Appleton, WI 54911