• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Hotfire Creative

Digital Marketing and Website Design

  • Home
  • About
  • Services
  • Portfolio
  • Let’s Chat

Black Sheep Fam

Wisconsin

The Black Sheep Fam website on a various devices. Desktop, IPad, and mobile phone

Black Sheep Fam Makes and Sells Ultra Comfortable Pajamas for Individuals and Families. We Built Them a Website That’s As Easy to Use As Their Pajamas Are to Wear.

Black Sheep Fam is a brand that makes super comfy, holiday-themed pajamas for individuals and families. Their pajamas are made from high-quality fabric and feature unique designs that stand out from other cookie cutter products on the market. By selling their pajamas as matching family sets, their goal is to help families celebrate their own unique style while creating lasting family memories. 

Because they’re a fashion-based business, Black Sheep Fam releases new product lines each season, and they need to be able to update their website regularly. However, staff members found it difficult to add new products to their previous website, as well as to list products as both an individual item and part of a matching family pajama set. In addition, end users found the previous site difficult to navigate and the product descriptions somewhat inadequate. 

We built them an intuitive, user-friendly e-commerce site that is much easier for end users to navigate and staff to update with new seasonal items. We also performed some custom development work, giving staff the ability to add products as both an individual item and part of a matching family set. In addition, we updated their website copy, optimized their site for search engines, improved their visual branding, and hired a professional photographer to take product pictures.

View Website

What We Did

  • Visual Branding
  • E-Commerce Design
  • Custom Development
  • Website Copy
  • Search Engine Optimization
  • Professional Photography
View The Black Sheep Fam website on an iPhone
A Black Sheep fam baby onesie laying flat
A family having fun around a camp fire in Black Sheep matching pajamas
A family wearing Black Sheep fam matching pajamas

Hotfire Creative Logo

Ready to get moving on your project?

Start a New Project Form

Footer

Get In Touch

1818 E Wisconsin Ave.
2nd Floor
Appleton, WI 54911
920-903-8502

Socialize With Us

Site Links

  • About Us
  • All Services
  • Contact Us
  • Accessibility Statement
  • Privacy Policy

Services

  • Brand Strategy & Visual Identity
  • Website Design & Development
  • Search Engine Optimization
  • Web Accessibility
  • Content Marketing
  • WordPress Maintenance & Support

Newsletter Signup

*No spam. Unsubscribe anytime.

TOP WEB DESIGNER

Copyright © 2023 · HOTFIRE CREATIVE, LLC

Off Canvas: Homepage Side Bar

Let's Chat

No pressure, no strings attached

Take a few minutes to have a conversation about your needs and you will see what sets us apart from the competition.

Name(Required)
Is now a good time to talk?
MM slash DD slash YYYY

Off Canvas: get-quote-side-bar

Get a Quote

No pressure, no strings attached

Take a few minutes to have a conversation about your needs and you will see what sets us apart from the competition.

Name(Required)
Is now a good time to talk?
MM slash DD slash YYYY
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
Scroll to top of the page