Black Sheep Fam

Black Sheep Fam is a brand that makes super comfy, holiday-themed pajamas for individuals and families. Their pajamas are made from high-quality fabric and feature unique designs that stand out from other cookie cutter products on the market. By selling their pajamas as matching family sets, their goal is to help families celebrate their own unique style while creating lasting family memories. 

Because they’re a fashion-based business, Black Sheep Fam releases new product lines each season, and they need to be able to update their website regularly. However, staff members found it difficult to add new products to their previous website, as well as to list products as both an individual item and part of a matching family pajama set. In addition, end users found the previous site difficult to navigate and the product descriptions somewhat inadequate. 

We built them an intuitive, user-friendly e-commerce site that is much easier for end users to navigate and staff to update with new seasonal items. We also performed some custom development work, giving staff the ability to add products as both an individual item and part of a matching family set. In addition, we updated their website copy, optimized their site for search engines, improved their visual branding, and hired a professional photographer to take product pictures.