Amish Cabinet Doors

Amish Cabinet Doors is a Wisconsin-based e-commerce site that partners with local Amish-owned factories to deliver high-quality custom cabinet doors, drawer boxes, and drawer fronts to customers across the United States. 

While their custom-made cabinetry products are second-to-none, their previous website had an outdated visual design and was not very user friendly. During the discovery phase, we identified several points of friction that the end user was encountering during the buying process. 

To address these issues, we made their new website mobile responsive and updated the aesthetic of the site. Most importantly, we focused on improving the buying process – adding a user-friendly product filtering system, condensing the product configurator from multiple pages down to one, adding a shopping cart that allows users to update and delete items in their cart from anywhere on the site, and creating a measurement guide to assist customers when measuring for cabinet doors, drawer boxes, and drawer fronts.